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4K technology to transform ‘onscreen’ viewing in Asia

4K technology to transform ‘onscreen’ viewing in Asia

April 29, 2014
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Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

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    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

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    Firefly Aerospace files for IPO, plans listing on Nasdaq

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    CineMart calls for project submissions for 43rd edition

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    Du expands Disney+ partnership with one-year free access

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    SES and Intelsat deal receives Federal clearance

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    Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

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    Du renews partnership with Huawei

    UAE entities seek director and exec producer from among People of Determination

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      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

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      Du and Omantel activate Oman-Emirates Gateway subsea cable

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      SES and Intelsat deal receives Federal clearance

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      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

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      UAE entities seek director and exec producer from among People of Determination

      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

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        Integrate ME 2023 brings its inaugural edition to successful conclusion

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        Reviving cultural identity through native storytelling in Abu Dhabi

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        Why it’s game on for broadcasters of live sport

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        • Lounge
        Sand, sweat and high stakes

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      4K technology to transform ‘onscreen’ viewing in Asia

      Staff Reporter by Staff Reporter
      April 29, 2014
      in Events, News
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      HD (high definition) viewing will soon be a technology of the past, with the proliferation of 4K coming Asia’s way. 4K, also commonly known as ultra-high definition (UHD), is an evolved standard that greatly surpasses HD, bearing a minimum pixel count of 3840 x 2160 compared to the latter’s standard of 1920 x 1080 pixels. Naturally, […]

      BCA14LogoHD (high definition) viewing will soon be a technology of the past, with the proliferation of 4K coming Asia’s way. 4K, also commonly known as ultra-high definition (UHD), is an evolved standard that greatly surpasses HD, bearing a minimum pixel count of 3840 x 2160 compared to the latter’s standard of 1920 x 1080 pixels. Naturally, 4K brings to viewers sharper, higher clarity images and videos.

      BroadcastAsia2014 – Offering a preview of cutting-edge 4K technology

      At BroadcastAsia2014, players from Asia’s TV and broadcasting industries will be able to feast their eyes on the most avant-garde 4K technology available globally, presented by some of the world’s foremost companies in the TV viewing playing field. Leading international exhibitors such as Canon, EVS, Grass Valley, Quantel, Orad, Red Digital Cinema, Village Island, Sony and many more will be showcasing their cutting edge 4K/UHD products.

      Orad, a provider of real-time 3D broadcast graphic, video server, and media asset management solutions, will be highlighting its new tapeless broadcast graphic and video server workflow technology – Blend 4K Channel and Morpho 4K, to help companies streamline productions and maximise productivity and broadcast workflows.

      New blend 4K channel-in-a-box

      Its Blend 4K is the first ever real time 4K channel in a box solution, offering a 4K clip server in XAVC and XAVC-S formats. The ultra HD XAVC uses level 5.2 of H.264/MPEG-4 AVC which is the highest level supported by that video standard, offering colour depths of 8-bits, 10-bits, and 12-bits. 4K, which promises to be the next standard in broadcast quality, is now offered in a single box, providing a 4K server coupled with 4K real-time 3D graphics.

      Blend 4K also enables live video insertion in 4K and HD resolutions, providing the user with the freedom on the one hand to maximise the available quality, while on the other to continue using an existing HD source. Both video and graphics are controlled from a single playlist or manually, from GPI or by external automation.

      Morpho 4K for Video Walls

      Morpho 4K is Orad’s new powerful yet affordable real-time 4K video wall solution. Using Orad’s unique canvas concept, Morpho 4K outputs can be arranged in different aspect ratios and layouts according to the shape of the video wall.  Unlike traditional video wall processors, Morpho 4K offers both real-time graphics and video capabilities from a single system. All on-screen elements remain synchronised across the whole of the video wall, with no tearing visible on any sections of the output.

      “By 2016 the Asia Pacific Region is forecasted to become the single largest market for 4K TV, accounting for 42 per cent of total world 4K households. The Asia Pacific Region being a hub of consumer electronics producers  mainly in Japan, Korea, China and Taiwan are pushing to market new 4K TV as replacements for old HD ones. Films are already being shot in 4K and sports events are now testing 4K productions with the Brazil 2014 World Cup being a big trigger. Content companies from Terrestrial, Pay TV and Streaming IP companies are also gearing up for the distribution of this 4K content and Orad is in the forefront of this technology,” says Mr. Joel Lamdani, President Asia Pacific, Orad Hi Tec Systems.

      “Orad is already the market leader in providing leading TV stations in the Asia Pacific with its 4K technology for large video displays, providing them with true 4K and 8K video & graphics technologies for their large display walls. At the same time Orad is also positioned to provide its leading 4K virtual studio, real time graphics system and video servers all in true 4K supporting 1080p,” Mr. Lamdani adds. Orad’s comprehensive product line-up at BroadcastAsia2014 also includes its iFind fast turnaround production system, PlayMaker video server, VJ production server and Social Media Hub social media solution.

      Other 4K product highlights include:

      Quantel: Pablo Rio

      Pablo Rio is Quantel’s high quality color correction and finishing system that runs on high-performance PC hardware. Offering realtime 4K 60p performance, fantastic interactivity and throughput, Pablo Rio blends quality and creativity in a package that delivers the productivity needed to succeed in high quality color and finishing today.  Pablo Rio is available as software-only or as a turnkey system in a variety of configurations to suit HD, 2K, 4K and 6K Red Dragon realtime working.

      Village Island Asia: VH4000 – 4K Multi-Standard Video Decoder – Worldwide Launch

      VH-4000 is the next generation of decoders supporting 4K for HEVC and legacy compression standards. Our unique system targets live 4K contribution permits 4K 50/60p (not only 25/30p) in real-time and in a single tile (no HD decompositions!) so as to achieve maximum performance and video quality for new generation 4K broadcast services and 4K live sports events.

      Tags: 4KBroadcastAsia2014

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